NEW DELHI: The Well being Ministry these days signed an MoU for Strategic Partnership with Doordarshan (DD) to enhance broadcast on critical public health troubles like handwashing, breastfeeding, shunning tobacco, medicines and alcohol.
Underneath the partnership, Doordarshan has agreed to provide a substantial volume of reward airtime to the Wellness Ministry for its Info Training and Interaction (IEC) pursuits.
“This presents a distinctive chance for the Ministry to generate heightened visibility on vital community overall health issues amongst the masses, specifically in the rural and significantly flung regions the place the get to of DD is quite large,” mentioned Well being Secretary B P Sharma.
IEC activities sort a really important part of any overall health plan as they carry behaviour modify and awareness which impacts health outcomes, he explained.
“The enhanced broadcast airtime will be utilized to generate a well being searching for surroundings in the region through focus on concerns these kinds of as handwashing, breastfeeding, shunning tobacco/medicines/alcohol and adopting wholesome practices,” Sharma stated.
Preventive and promotive healthcare have been the centre of the IEC actions of the